Subtle and insidious in onset are the depressions or concavities on the face that create an overall impression of aging. Despite this gradual change people will frequently comment that they only become obvious when corrected to reveal a more youthful contour.
“The mid-face and cheek area really tell a story about our age,” says Dr. Deniz Akyurekli, from The Best You “Age-related volume changes can cause a person’s face to lose definition, balance and change shape – all of which can make a person feel older. Most people start noticing these changes starting in their late 30’s to mid 40’s.”
He adds, “the interesting thing is that most people don’t identify the fact that a full and defined midface is the main marker of youth until it is corrected, then they are pleasantly surprised because such a small subtle change yields a natural and youthfull appearance.”
Convex contours in the midface are the hallmark of youth, when you don’t have convex contours but rather sagging and facial concavities then men and women alike can look tired, stressed and older. According to the research, over 40 per cent of women identified sagging as a sign of aging they’ve seen around their jowls, cheeks and skin overall. Not surprisingly, more than one in four women (27 per cent) reported wanting higher cheekbones and cheeks that don’t sag, and 25 per cent said they want to preserve their cheeks from their youth as they age.
“I couldn’t pinpoint just one thing that was off – it was just that overall I looked (and felt) older, tired and deflated,” says Heather M. (45). “Dr. Deniz Akyurekli suggested I try Juvéderm VOLUMA and I now I look amazing and feel reenergized!”
A little volume can go a long way
With more people adding dermal fillers and injectable treatments to their regular beauty maintenance routine, they’ve been able to smooth wrinkles, treat fine lines and subtly fill thinning areas like lips. But treatments to restore lost volume to cheeks and cheekbones have generally fallen flat.
Filling this gap is Juvéderm™ VOLUMA™, the first of its kind hyaluronic acid (HA) dermal filler specifically made to restore age-related volume loss in the mid-face, particularly the cheeks, cheekbones and around the chin. Using the latest in volumizing technology, Juvéderm™ VOLUMA™ proves that a little volume can go a long way in restoring a more youthful, natural appearance. Juvéderm™ VOLUMA™ is one of the the newest dermal fillers available in the Juvéderm™ family of HA dermal fillers.
Bottom line, if you look in the mirror and feel like you’re looking older than you would like to look then it may be time to get cheeky!